Mehdi is a Data Studio expert and an independent senior consultant in digital analytics in Lyon (France).
Drawing on over two decades of experience in digital, he helps advertisers and agencies to design, implement and take advantage of custom analytics solutions since 2010.
He joined Analytics Ninja in 2023 to work part-time with an international team of elite experts, where he aims to contribute his Data Studio skills and 16-year analytics experience.
Passionate about data visualization in general, and Data Studio (formerly Looker Studio) in particular, he has built over the years an ecosystem of shared resources around this tool he truly enjoys working with.
Beginning of the story with Data Studio
In 2016, when Data Studio became publicly available in beta, Mehdi started using it and quickly realized the software’s importance within the Analytics landscape at the time, and also for him, as a fan of custom data visualizations, design, and graphics.
Also called Looker Studio, the tool gradually took a central place in his projects, serving as a medium for stakeholders and clients (data presentations, dashboards, interactive reports, etc.).
After gaining experience with the platform, he began sharing his knowledge, particularly on social media and increasingly got involved in various public initiatives with encouraging user feedback (hacks, hunting new released features with peers, showcasing creative usages, tips, talking in events…).
Creation of withdatastudio.com
Step by step, a tip shared by Mehdi Oudjida became an article, an article turned into a blog, a missing feature in Data Studio was filled by a Chrome extension, ultimately leading to what has now become a suite of solutions for Data Studio users.
Withdatastudio.com corresponds today to an ecosystem designed to inform, inspire, and equip Data Studio users in a variety of ways:
- News and updates
- Advanced solution tutorials
- Feature reviews
- Reports and tools sharing
- Chrome extension to boost productivity inside Data Studio
- …and soon, Premium Templates 🏅… the next upcoming milestone!
Conferences
Mehdi Oudjida regularly speaks at conferences & webinars to share and engage with the community about data visualization and analytics concerns. Here some events where he talked.
- Measure Summit 2026,
Conversational Analytics Will NOT Kill Your Dashboards, But It Might Bury What Matters - Piwik PRO/Deepskydata Masterclass for marketers 2025,
Real-time analytics – Build effective dashboards – with Timo Dechau - Superweek 2024,
Looker Studio Learnings for a non-negotiable exacting result - DDMA Digital Analytics Summit 2023,
Looker Studio Advanced Tactics
Experiences
Mehdi Oudjida started his career in 1999, progressively developing more specialized expertise in the digital field.
- 10-year experience of Data Studio through intensive practice, developments, coaching, blogging, talks…
- 16-year solopreneurship as an independent Analytics consultant
- 27-year career in the digital industry (digital project management, e-commerce and Digital Analytics)
Social Networks
Active on social media to interact with his peers & Data Studio practitioners, Mehdi Oudjida shares regularly hot news and information around his favorite data viz tool, and about analytics in general.
